Email Marketing Account Manager

Wilmington, Delaware, United States | Full-time | COVID-19 remote


Slice is looking for incredibly talented people to join our team.  In short, the best candidates will be intelligent, tenacious, optimistic, organized, creative, social, and dedicated to constant self-improvement. The Slice Squad knows how to get things done, and done right, but that doesn't stop us from having fun along the way.

Our team has proven to be incredibly resilient as we face the challenges of COVID-19, and we are working from home for the foreseeable future.  We talk with each other constantly and have maintained our ability to collaborate, acheive goals, and grow professionally.  We also still have a lot of fun with weekly happy hours, monthly gatherings, and small surprises that arrive in the mail.  Our leadership ensures the health and safety of our team members always come first.

We provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Slice will provide reasonable accommodations for qualified individuals with disabilities.

Position requirements include:

Email Marketing
  • Leverage existing best practices for the benefit of clients
  • Generate email marketing campaigns and set goals that align with clients’ businesses
  • Educate clients on email marketing, email strategy and the best tools to fit their needs
  • Adapt clients’ existing email marketing tools and experience to work with the agency’s recommendations and campaigns when appropriate
  • Evaluate the impact of email marketing campaigns through business opportunities, website analytics, open rates, click-throughs, etc.
  • Utilize analytics and tracking tools (i.e. Google Analytics, Sprout Social) to report on campaign performance
  • Manage daily email operations for our clients: content calendar, campaign design, flow set-up and design, copywriting, email production, deployment and optimization of A/B test emails and landing pages to maximize conversions
  • Create and implement strategies for list growth, increased engagement, and increased ROI
  • Advise clients on their overall business and communications strategies
  • Support a First Cut Session with a client, including taking thorough notes and contributing to the  conversation
  • Develop and deliver a strategy document to a client
  • Evaluate, prioritize and predict clients’ needs and have a clear understanding of what success means to them
  • Stay on top of the latest trends and techniques that not only affect our industry but also our clients’ businesses
Project Management                                                                                            
  • Have a clear understanding of client budgets and deadlines, and meet both regularly
  • Deliver thorough, detailed and relevant project management updates with clients and in staff meetings
  • Manage other team members to ensure that clients’ needs are being satisfied
  • Work with public relations and social media account teams to identify opportunities for integration
  • Leverage content marketing to support public relations and social media efforts